On the initiative of the Rembrandt Association, the Kröller-Müller Museum is organizing the exhibition For the love of art. For one time only, more than eighty important acquisitions from forty Dutch museums are brought together, all of which were acquired with the support of the Rembrandt Association in the past ten years. For the love of art shows the full range of museum acquisitions: paintings, drawings, photographs, sculptures and so much more. The oldest work is about three thousand years old, the most recent dates from 2016. Together, the acquisitions give an idea of how the Dutch National Collection – which is accessible to all – has been enriched in the years 2008 to 2018.
Often one piece of art becomes the symbol for an exhibition, but with such an extreme variety of art within this temporary collection that was impossible. By creating an identity that allowed art pieces to be combined, forming mini dialogues, we could change the combinations during the campaign and illustrate the richness of this exhibition.
We are convinced that the eye catching design for the campaign around the exhibition contributed to exceeding the desired amount of visitors. It was a pleasure working with Ape to Zebra; critical, flexible and always in dialogue.
Marloes van Leersum
Hoofd Marketing Vereniging Rembrandt