More music education for childeren in primary schools. Who wouldn’t want that? It’s great for their brain development on multiple levels; social, motorial, visual, spatial, aural and probably even emotional. The Dutch Minister of Education started this new initiative, together with musicians, music entrepreneurs and education professionals.
We were asked to come up with an activating name and identity that would express it being a movement, more than anything else. So we felt we needed to immediately communicate the core of their cause and chose for a simple but clear form of the message; rally signs carried by children and supporters of the movement.
Besides their identity, there was an immediate need for a communication and PR plan to launch the initiative. To tackle this efficiently, we helped structure the complex set up of the organisation, its strategic activities and communication concept and planning.