A small event to update American board members on the sales strategy in various European cities. We developed a video wall on which a series of consumer videos was presented. Accompanied by a booklet three 'persona' stories were told and on an interactive led-lighted scale model of the center of Amsterdam the stakeholders could see where all of the Nike 'doors' were located and where each of the persona's would shop. 

Event theme design
Video Installation

Project Management: PixelPool
Scale model: Made by Mistake
Video editor: Gary Berendsen